Project

The URL form, what it fills in, the question cap, and up to ten competitors.

The setup wizard

When your workspace has no project, you are taken through five steps:

1. Your site. Paste your URL. AppearsIn fetches the page (15 second timeout, up to 1 MB, redirects followed), strips it to text, and sends the first 12,000 characters to one model call. This takes about half a minute. If the page cannot be fetched, or points at a private address, you see the error and nothing is created.
2. Review. Everything we found is shown in editable fields: name, the name to mention, description, use cases, talking points, the questions to track, and the subreddits to watch. Nothing is saved yet.
3. Competitors and voice. Confirm or change the suggested competitors and choose how replies should sound. The project is saved when you continue.
4. Connect Reddit. Install the extension, connect it, and sync your Reddit account. You can skip this and do it later from Today.
5. Start. The first Reddit scan and AI answer check start automatically, and the page shows their progress. We email you when the first drafts are ready.

Until the project is saved, you can go back and change anything or start over. After setup, Today shows a short Get set up checklist until everything is done.

You can add more projects later on Projects, from a URL or by filling in the fields yourself. Starter includes one project, Growth and Pro include three, and another is a $25 a month add-on.

What it fills in

• Project: name, the name to mention in comments (Mention As), description, five use cases, five talking points, and up to three alternate spellings.
• Competitors: the model proposes up to three. You can track up to ten on any plan, each with a name and a domain, and add or remove them on Names.
• Voice: one of seven tones (friendly, helpful, professional, marketing, casual, authoritative, empathetic), a short persona, and topics. Edit it on Voice.
• Questions: the buyer questions the score tracks. Each one is also the search phrase used to find Reddit threads.
• Communities: a proposed list of subreddits, with a category for each.

Caps

Questions and communities are trimmed to the room your plan has left. Starter allows 50 questions and 10 communities, Growth 100 and 30, and Pro 200 and 100. Adding a question over the cap returns a pricing error, and 100 more questions is a $100 a month add-on. A community past the cap needs a higher plan. See Plans.

After setup

• Everything runs automatically. Your first Reddit scan and AI answer check start as soon as you finish setup. After that, the Reddit scan runs daily at 06:00 UTC and the AI answer check at 07:00 UTC, refreshing each question when it is due: four engines about weekly and Claude, Meta Muse Spark and Grok about monthly. Today and Score show what runs next, and Searches shows each scan's progress.
• Choose thread languages. On Preferences you can limit threads, and the language of each reply, to one language, several, or all.
• Connect Reddit. If you skipped it, Today and Threads show a reminder. Until the extension syncs a Reddit account, AppearsIn treats comment karma as 0, so new drafts are warm-up or reply drafts with no product mention. See Threads.
• Refresh schedule. Threads are scanned weekly on every plan, and answers are checked weekly on four engines and monthly on three. See Usage.