AppearsInAnswers
The score formula, the five engines, questions, wording, and cited domains.
The engines
Each question is checked on ChatGPT, Google AI Overview, Gemini, Claude, Perplexity, Meta Muse Spark and Grok. We record whether an answer names your brand, what it says about you, and which pages it cites. This is separate from the search that finds Reddit threads.
Score
For the latest scan day, a question counts as naming your brand when any of its engine rows has the brand named. The score is that count divided by your number of questions, times 100, rounded. Bands: Poor 0–20, Fair 21–40, Good 41–60, Very Good 61–80, Excellent 81–100. Before the first scan the score shows an em dash.
Rankings
Each row is your brand or a competitor. Visibility is the percent of questions whose latest answers name it. Share of voice is its named-question count divided by the sum across all rows. Position is its average order of appearance in answers. Sentiment is the most common sentiment on those rows.
Questions, wording, and cited
- Questions lists what you track, with visibility, sentiment, position, and mentions.
- Wording groups the latest answer excerpts by topic.
- Cited lists domains cited in answers: the domain, times cited, and distinct questions. It does not classify domains by type.
Questions
How is the AI answer score calculated?
For the latest scan day, a question counts when any engine's answer names your brand. The score is that count divided by your number of questions, times 100, rounded.
What do the score bands mean?
Poor is 0 to 20, Fair 21 to 40, Good 41 to 60, Very Good 61 to 80 and Excellent 81 to 100.
What is share of voice?
A name's count of questions where it was named, divided by the sum across your brand and each competitor in the rankings.
Which engines are checked?
ChatGPT, Google AI Overview, Gemini, Claude, Perplexity, Grok and Meta Muse Spark.
How often are answers checked?
On every plan, ChatGPT, Google AI Overview, Gemini and Perplexity are checked about once a week for each question you track, and Claude, Meta Muse Spark and Grok about once a month, because they cost the most per answer. Your Reddit threads are scanned weekly.